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Burnett’s Flavored Vodka Increases Product Portfolio with Three New Flavors

BARDSTOWN, KY – Ruby Red Grapefruit, Mango Pineapple, and Red Berry are the latest additions to the industry-leading Burnett’s Flavored Vodka product line.  The new flavors will be available nationally beginning in May.

As with all Burnett’s Flavored Vodkas, Ruby Red Grapefruit, Mango Pineapple, and Red Berry are quadruple distilled, triple charcoal filtered, and made with natural flavor, placing them among the purest Vodkas on the market.  Launching thethree new flavors is reflective of the continued growth of the competitive subcategory of flavored Vodka.

“For more than ten years, Burnett’s has been recognized for delivering quality Vodka and a wide variety of flavors,” said Reid Hafer, Senior Brand Manager, Burnett’s Vodka.  “Adding Ruby Red Grapefruit, Mango Pineapple, and Red Berry to our innovative product portfolio provides consumers with even more highly mixable and popular flavors that they recognize and appreciate.”

The new flavors increase the Burnett’s portfolio of natural flavors to 37 – Blue Raspberry, Blackberry, Blueberry, Candy Cane, Cherry, Cherry Cola, Citrus, Coconut, Cranberry, Fruit Punch, Grape, Hot Cinnamon, Lime, Limeade, Mango, Mango Pineapple, Maple Syrup, Orange, Orange Cream, Peach, Pear, Pineapple, Pink Lemonade, Pomegranate, Pumpkin Spice, Raspberry, Red Berry, Ruby Red Grapefruit, Sour Apple, Strawberry, Strawberry Banana, Sugar Cookie, Sweet Tea, Tropical Fruit, Vanilla, Watermelon and Whipped Cream.

The launch of the new flavors is supported by POS for floor displays and shelf facings, as well as sales education materials.  The Burnett’s website (www.burnettsvodka.com) also provides information and drink recipes for all the flavors.

The full line of Burnett’s Flavored Vodkas is available in 1.75L, 1.0L, 750ml, and 50ml sizes, bottled at 30-35% alcohol by volume (60-70 proof).  The product is available for a suggested retail price of $10.99 for a 750ml.

Burnett’s is one of the leading franchises in the distilled spirits industry.  Since 2000, Burnett’s Vodka has been a winner of consistent Beverage Information Group “Growth Brand” and Impact “Hot Brand” awards as one of the fastest growing products in the industry.  The entire line includes the 80 proof Vodka, an array of Flavored Vodkas, Gin, Rums, and 100 proof varieties.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky. Heaven Hill reminds you to “Think Wisely.  Drink Wisely.”