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Burnett’s Flavored Vodka Introduces First Seasonal Flavor – Candy Cane

BARDSTOWN, KY – Burnett’s Candy Cane Flavored Vodka is now available as unique seasonal flavored Vodka. The first-of-its-kind Candy Cane flavored Vodka is the 29th addition to the flavor portfolio and is available only from September through the end of December.

Following the success of the traditional range of Burnett’s flavors, Burnett’s Candy Cane Flavored Vodka is an innovative new addition to the category. With exceptional taste and quality as a hallmark the franchise is growing at an exceptional pace.

“Burnett’s Candy Cane is a great addition to our flavored Vodka line,” said Reid Hafer, Burnett’s Vodka Senior Brand Manager. “The seasonal approach enables retailers to stock a great new flavor for impulse purchases.”

The new flavor is supported by unique holiday POS for floor displays and shelf facings, as well as sales education materials. The Burnett’s website, (www.burnettsvodka.com) also provides information and drink recipes for all the flavors.

The new flavor puts the Burnett’s portfolio of natural flavors to 29 – Blue Raspberry, Blueberry, Candy Cane, Cherry, Citrus, Coconut, Cranberry, Fruit Punch, Grape, Hot Cinnamon, Lime, Limeade, Mango, Maple Syrup, Orange, Orange Cream, Peach, Pear, Pineapple, Pink Lemonade, Pomegranate, Raspberry, Sour Apple, Strawberry, Sugar Cookie, Sweet Tea, Vanilla, Watermelon and Whipped Cream.

Burnett’s Candy Cane Flavored Vodka is available in 1.75L, 1.0L and 750ml sizes, bottled at 35% alcohol by volume (70 proof). The product is available for a suggested retail price of $9.99 for a 750ml.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

CONTACT:

Josh Hafer

Corporate Communications Manager

Heaven Hill Distilleries, Inc.

502-413-0219

[email protected]