LIVE FROM BOURBON & BEYOND • SEPT. 14TH, 2025
Live from
Here’s how you can be part of the fun.
Wherever you are in the world, it’s easy to join in our celebration and raise a glass. There are two ways you can be a part of the World Bourbon Toast™:
Toast and Post!
Share your toast with the world on Sept. 14th! Simply post on social media with our official hashtag (#WorldBourbonToast) and tag the Kentucky Bourbon Trail® account for a chance to be featured on our social media.
Watch live on Sept. 14th.
We’ll be broadcasting live on our Instagram, Facebook, and YouTube accounts throughout the day – starting at 11:00am (ET). Tune in for special guest interviews, giveaways, and to be part of the world’s largest toast to Kentucky Bourbon.
Frequently Asked Questions
The livestream for the World Bourbon Toast™ will be taking place all day September 14th. Continue to check this page for announcements regarding detailed times as we get closer to the day of the event.
No. Regardless of where you are and what you’re doing on September 14th, all you need is a glass of Kentucky Bourbon and your phone. Take a photo or video of you raising a glass and share it on social media. Use the hashtag #WorldBourbonToast and tag the Kentucky Bourbon Trail® for a chance to be included in our social feed and maybe even show up on the livestream.
A photo or video of you and your friends. The glass of Kentucky Bourbon you’re toasting with. The bar or restaurant you’ve gathered in to toast. Anything that shows who you’re with, what you’re drinking, and/or where you are. We’d also love to know what city and country you’re in. We want your location represented on social media!
Kentucky Bourbon was created and influenced by immigrants from across the globe who settled in Kentucky and brought with them their own distilling methods, craftsmanship and culture. Because Kentucky Bourbon was born from people around the world, we think we should celebrate with people around the world. And so the World Bourbon Toast™ was born.
Bourbon & Beyond is a music festival in Louisville, Kentucky, that combines live music with culinary experiences and, of course, Bourbon. The festival has gained significant recognition, winning Pollstar’s Music Festival of the Year award for 2025.
You can find all festival-related info on the Bourbon & Beyond website.
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