Events

Join the Brand Ambassadors and VIPs from three Kentucky distilleries for a fun and delicious dine-around experience in Louisville's trendy Butchertown area. Town Branch, New Riff and Wilderness Trail have joined together on a Bourbon & Bites experience, where guests will visit three locations in Butchertown near downtown Louisville, meet and mingle with Brand VIPs at each stop, and enjoy cocktails, […]

When faced with retirement, Bill Samuels, Jr. set out on a journey to create his perfect version of Maker's Mark. He thought long and hard about what he loved most about Maker's and with the help of our cooperage, landed on the oak finishing technique that gave us all Maker's 46. While we all love the […]

*For this experience, you will need to be able to walk/hike 2+ miles. There will be suggested attire for the experience that will include sensible hiking shoes/boots. On this experience, you will head out to the far corners of the Maker's Mark property with our environmental champion, Jason Nally. You will get to see our lake, the […]

This journey begins when you board the bus in Louisville, hosted by Bill Samuels, Jr., retired Maker's Mark President and son of our Founders. It's only natural that, with a guide as deep-rooted in Kentucky Bourbon as Bill, your trek to our Historic distillery in Loretto may take a couple of quick pitstops along the way. You […]

All of your senses play a role in your spirit experience.  Learn the science behind aroma, taste and flavor! During The Science Behind the Spirit we will share and teach the science that supports the authenticity and heritage of the Beam family whiskey making traditions and new innovations throughout our spirit categories. Your sensory experience will be […]