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Kentucky Bourbon Trail®

Cookie Policy

Last updated and effective date: June 28, 2024

The Kentucky Distillers’ Association (“Kentucky Distillers’ Association,” “KDA,” “we,” “us,” or “our”) maintain https://www.kybourbontrail.com/ (the “Site”). We, along with our advertising partners and vendors, use a variety of technologies to learn more about how people use our Site. You can find out more about these technologies and how to control them in the information below. This policy forms part of the Kentucky Distillers’ Association Privacy Policy accessible on the footer of this Site.

  1. What Are Cookies
  2. How We Use Cookies
  3. Categories of Cookies
  4. Use of Cookies by Our Advertising Partners
  5. Your Cookie Choices
  6. Contact Us

1. What Are Cookies?

Cookies and other tracking technologies (referred to together from this point forward as “Cookies,” unless otherwise stated) are small text files that are downloaded to the browser directory of your computer or mobile device when you visit a website. They are widely used to make websites work, or to work more efficiently, as well as to provide information to the owners of the website. Other tracking technologies, such as web beacons or tags, are used by some content providers in marketing or social media to track and monitor the access of provided content and for advertising. There are different types of Cookies that can be classified according to their purpose. Also, Cookies may be persistent (i.e., coded with a defined expiry date independent of the duration of the web session) or last only for the session.

2. How We Use Cookies.

We use Cookies for the following purposes:

  • Legal: Verifying that you are of legal drinking age.
  • Security: Detecting fraud and abuse, including attempts to access the Site without authorization.
  • Analytics: Gathering usage and performance data about the Site, including counting the number of unique visitors to a particular platform and analyzing your use of our products, services, or applications.
  • Targeted or Interest-Based Advertising: Processing information about your interests and actions to assist with our promotional and marketing efforts and delivering targeted advertising that is most relevant to your interests, to serve personalized messaging, and to limit the number of times you see an advertisement.
  • Customized Experiences: Collecting information about how you use the Site so that we can customize your experience based on what is most relevant to your interests.
  • Newsletters: Inserting Cookies in emails and newsletters to improve our content and advertising.
  • Social Media: Enabling users who are signed in to the social media service to share content from our Site via that service.
  • Performance: Compiling aggregated statistics to understand how you use our Site, to optimize performance and improve our Site structure and content, and to measure the effectiveness of advertising campaigns on the Kentucky Bourbon Trail website.

3. Categories Of Cookies.

We use the following categories of Cookies on our Site:

  • Strictly Necessary Cookies: These Cookies are necessary for the Site to function and cannot be switched off in our systems. You can set your browser to block or alert you about these Cookies, but some parts of the Site will not then work.
  • Performance Cookies: These Cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Site and improve the content offered through the Site, including advertising and design optimization. They help us to know which pages are the most and least popular and to see how visitors move around the Site so that we can predict their future behavior. All information these Cookies collect is aggregated, and we use this data to conduct analytics and to forecast and/or predict future trends and activities. If you do not allow these Cookies, we will not know when you have visited our Site and will not be able to monitor its performance.
  • Functional Cookies: These Cookies allow the Site to remember choices you make and to provide services you have asked for (such as using contact forms). They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these Cookies, then some or all of these services may not function properly.
  • Targeting Cookies: These Cookies may be set through our Site by our advertising, social media, and technology partners. They may be used by those companies to build a profile of your interests based on your prior actions and usage of our Site to show you relevant ads and content on other websites. We may also use these Cookies for conversion tracking (i.e., to track your interactions with our advertisements, including what action you took after viewing an advertisement). These Cookies are based on uniquely identifying your browser and internet device. If you do not allow these Cookies, you will experience less targeted advertising that does not reflect your anticipated interests based on prior usage. The amount of advertisements will not decrease, but you will see advertisements less relevant to you.
  • First-Party v. Third-Party Cookies: The aforementioned Cookies may either be first-party or third-party Cookies. A first-party Cookie is stored only on our Site. Strictly Necessary Cookies, Performance Cookies, and Functional Cookies are often first-party Cookies. Third-party Cookies are created and placed by third parties on not only our Site, but also other websites that are not owned or operated by the Kentucky Distillers’ Association. The Targeting Cookies described above are third-party Cookies. You can learn more about which Cookies are first-party or third-party Cookies by clicking on the “Cookie Settings” link located on the footer of this Site and clicking on the “Cookie Details” link.

4. Use Of Cookies By Our Advertising Partners.

The advertising networks and/or content providers that deliver ads on our Site may use Cookies to uniquely distinguish your web browser and keep track of information relating to serving ads on your web browser, such as the type of ads shown and the web pages on which the ads appeared.

Some of these companies may combine information they collect from our Site with other information they have independently collected relating to your web browser’s activities across their network of websites. These companies collect and use this information under their own privacy policies.

You can learn more about the advertising networks and/or content providers that we use, the purposes for which we use them, and how to manage your preferences by clicking on the “Cookie Settings” link located on the footer of this Site.

You may also opt out of additional third-party advertising networks by visiting:

5. Your Cookie Choices.

Where required by law, we will obtain your opt-in consent before using Cookies. Otherwise, you may opt out of the use of Cookies and manage your preferences by clicking on the “Cookie Settings” link located on the footer of this Site.

In some jurisdictions, such as the United States, the use of certain types of Cookies may constitute a “sale” of personal information or “sharing” of personal information for targeted advertising. To learn more about opting out of such sale or sharing activities, click on the Kentucky Distillers’ Association “Privacy Policy” link located on the footer of this Site.

Lastly, your device and your browser may also give you the ability to control and manage the use of Cookies. Many browsers allow you to block certain Cookies. You can also clear any existing Cookies from within your browser.

6. Contact Us.

For any queries in relation to this Cookie Policy, please contact us at enjoy@kybourbon.com or at +1 502 753-1699.


Updated June 28, 2024