For Immediate Release – July 2, 2018
Lux Row Distillers Joins the Kentucky Bourbon® Trail Tour
Bardstown Distillery Becomes Lucky 13th Stop
on the Commonwealth’s Epic Bourbon Adventure
BARDSTOWN, Ky. – Lux Row Distillers, one of Bardstown’s newest distilleries, is the latest Kentucky Distillers’ Association member to join the Kentucky Bourbon Trail® experience, becoming the 13th stop on the world-famous journey that showcases the state’s signature spirit.
The announcement comes as the popular tourist attraction, created in 1999 by the Kentucky Distillers’ Association, continues to expand across the Commonwealth with distillery destinations hosting more than one million visits for the second year in a row in 2017.
“The Kentucky Bourbon Trail tour offers a variety unique and authentic experiences to visitors,” KDA President Eric Gregory said. “Lux Row has made a tremendous investment in an exceptional facility that beautifully showcases the timeless values and rich tradition of Kentucky Bourbon.”
Lux Row opened its doors to the public with a lively ribbon-cutting ceremony in April which featured Kentucky United Pipes and Drums marching band and hosted over 450 employees and invited guests from around the world.
Located at 1 Lux Row, the company is one of six KDA member distilleries in Nelson County, including Heaven Hill, Willett, Bardstown Bourbon Company, Preservation Distillery and Jim Beam’s Booker Noe Distillery. The county seat is Bardstown – the “Bourbon Capital of the World.”
“We are thrilled, and extremely proud, to be a part of the iconic Kentucky Bourbon Trail and to welcome visitors from all over the world to tour our distillery and experience our award-winning Bourbon brands,” said Donn Lux, Chairman and CEO of Luxco.
“The Bourbon community has been incredibly welcoming of our family into theirs and we feel right at home here in Bardstown.”
Kentucky Bourbon is one of the Commonwealth’s most historic and treasured industries, a booming $8.5 billion economic engine that generates as many as 17, 500 jobs with an annual payroll topping $800 million, pouring $825 million into tax coffers each year.
With 6.7 million barrels of Bourbon currently aging across the state, the Kentucky Bourbon industry is in the middle of a $1.2 billion building boom with companies investing in production and facility expansions as well as state-of-the-art visitor experiences.
The KDA created the trademark tour to give visitors an intimate, educational look behind America’s only native spirit at Kentucky’s finest distilleries. The KBT Craft Tour®, featuring the state’s micro distilleries, launched in 2012 as the first of its kind in the country.
Now with an all-time high of 13 participating distilleries, other KBT™ members are: Angel’s Envy, Louisville; Bulleit’s Stitzel-Weller Distillery, Louisville; Four Roses, Lawrenceburg and Cox’s Creek; Heaven Hill in Bardstown and its Evan Williams Bourbon Experience, Louisville; Jim Beam in Clermont and Louisville; Maker’s Mark, Loretto; Old Forester Distillery, Louisville; O.Z. Tyler, Owensboro; Town Branch, Lexington; Wild Turkey, Lawrenceburg; and Woodford Reserve, Versailles.
Adam Johnson, Senior Director of the KDA’s Kentucky Bourbon Trail® program, said Bardstown’s authentic, small-town charm, growing culinary scene and significant investment in Bourbon tourism have greatly enhanced the distillery visitor experience in the area.
“Lux Row is another world-class attraction that adds to Bardstown’s Bourbon legacy and must-stop status for the Bourbon lover,” Johnson said. “We’re proud and honored to welcome them to our iconic amber adventure.”
Lux Row Distillers will be the home of Luxco’s Bourbon brands, including Rebel Yell, Blood Oath, David Nicholson and Ezra Brooks Kentucky Straight Bourbons. Open for tours Wednesday through Sunday, the experience will include a 45-minute walking tour and an educational tasting seminar in the Tasting Room.
For more information, visit luxrowdistillers.com.
“Donn and Michele Lux have poured their hearts and souls into this experience and it shows in every last detail,” Gregory said. “We applaud their commitment to our legendary craft, and we thank them for all their efforts in securing Kentucky as the one true, authentic home of Bourbon.”
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For more information, contact: Adam Johnson, Senior Director, Kentucky Bourbon Trail®, at (859) 583-0301 or firstname.lastname@example.org.
Founded in 1880, the Kentucky Distillers’ Association is the historic voice for Kentucky’s signature Bourbon and distilled spirits industry. Its diverse and growing membership produces 90 percent of the world’s Bourbon, from legendary, global brands to emerging micro distilleries that are fostering the next generation of the Commonwealth’s timeless craft and treasured economic engine. Member benefits include media relations, international trade development, private sampling events, technical assistance, economic development support, networking, legal defense, marketing strategies, governmental and regulatory advocacy and innovative tourism experiences through the KDA’s world-famous Kentucky Bourbon Trail® and Kentucky Bourbon Trail Craft Tour® adventures. The KDA maintains an open membership policy, champions a strong commitment to the responsible and moderate consumption of spirits, and fights to curb underage drinking and drunk driving. Learn more at www.kybourbon.com and www.kybourbontrail.com
KENTUCKY BOURBON TRAIL®, KENTUCKY BOURBON TRAIL CRAFT TOUR®, KENTUCKY BOURBON AFFAIR™, KBT™, and BOURBON TRAIL™ are trademarks/service marks of the Kentucky Distillers’ Association. Please savor our Bourbon and distilled spirits like a true Kentuckian – Responsibly.