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Join us for a discussion with Al Young, bourbon legend, and author of the new book Four Roses: The Return of a Whiskey Legend.

Historian and Four Roses brand ambassador Al Young puts his storytelling talents to good use in this masterfully told history of what was once the most popular and best-selling bourbon in America, a brand so revered that it took its rightful place at the top of Times Square in New York, along with other beloved brands such as Coke and General Electric.

It is a story of this international brand’s humble beginnings, and perhaps the startling truth behind how the brand actually got its name – contrary to legend; how the label was almost driven out of existence in the United States just a few decades ago; and how it rose from the ashes to its current place and stature in the world, which includes such countries as Austria, the Czech Republic, France, Germany, Italy, Japan, the Netherlands, Spain, Switzerland, the United Kingdom and, of course, once again the United States.