Bourbon brings people together.
So we’re bringing the world together, to celebrate the 25th Anniversary of the Kentucky Bourbon Trail® with a toast of our favorite spirit. Wherever you are in the world, it’s easy to join in our celebration.
Here’s how you can be part of the fun.
Join in the excitement as we raise a glass around the world. There are two ways you can be a part of our worldwide toast:
Toast and Post!
Share your toast with the world! Simply post on social media with our official hashtag #WorldBourbonToast. Tag us for a chance to be showcased in our social media and storytelling.
Join us live at 4pm local time.
Wherever you are, join us at 4pm (16:00) in your time zone at WorldBourbonToast.com. We’ll be live streaming around the world for 24 hours, with a toast in every time zone. (So even if you join us earlier or later, you can still take part in the fun.)
Frequently Asked Questions
The livestream for the World Bourbon Toast will be taking place all day September 17th. We will be going live at 4:00pm in every time zone around the globe. Tune in at 4:00pm in your time zone, or visit the livestream throughout the day to see toasts happening every hour. You might even catch a special guest or two showing up for their own time zone.
No. Regardless of where you are and what you’re doing on September 17th, all you need is a glass of Kentucky Bourbon and your phone. Take a photo or video of you raising a glass and share it on social media. Use the hashtag #WorldBourbonToast and tag the Kentucky Bourbon Trail® for a chance to be included in our social feed and maybe even show up on the livestream.
A photo or video of you and your friends. The glass of Kentucky Bourbon you’re toasting with. The bar or restaurant you’ve gathered in to toast. Anything that shows who you’re with, what you’re drinking, and/or where you are. We’d also love to know what time zone and/or city and country you’re in. We want your location represented on social media.
This year marks the 25th Anniversary of the Kentucky Bourbon Trail®—the world’s most beloved Bourbon experience. And we want to celebrate! Kentucky Bourbon was created and influenced by immigrants from across the globe who settled in Kentucky and brought with them their own distilling methods, craftsmanship and culture. Because Kentucky Bourbon was born from people around the world, we think we should celebrate with people around the world. And so the World Bourbon Toast was born.
If you don’t have social media but want to be featured in our storytelling, you can email your photos and videos from the toast to info@worldbourbontoast.com. We’ll include our favorites in our social feeds.
