Modern distillery encourages digital exploration and education in response to temporary closures
FOR IMMEDIATE RELEASE
BARDSTOWN, Ky. (July 8, 2020) – – – The Bardstown Bourbon Company, 1500 Parkway Drive, is proud to become the first Nelson County bourbon distillery to launch a complete virtual 360 tour of its entire grounds and facilities online and free to the public. Created in response to state-mandated closures due to COVID-19, this enchanting, interactive and educational experience allows viewers to visually adventure throughout the groundbreaking facilities. From the outdoor grain bins, to the fermentation rooms, to the award-winning Kitchen & Bar, bourbon lovers can watch every step in the whiskey-making process, while learning more about one of the most modern, technically advanced distilleries in the nation from the comfort of their own home.
“While the distillery has recently reopened to visitors, we recognize people may still have concerns about visiting public places, and we don’t want that to limit anyone from experiencing what we have to offer,” said Vice President of Hospitality Dan Callaway. “The virtual tour allows us to expand our reach to bourbon lovers all over the globe and introduce them to the Bardstown Bourbon Company brand.”
The guided virtual tour begins outside, providing a stunning panoramic view of the distillery, adjacent restaurant, The Kitchen & Bar, and rickhouses, all spread throughout 100 acres of active farmland. Viewers are then welcomed into the Visitors Center where they can effortlessly navigate the tour beginning at the tasting bar, which features Bardstown Bourbon Company’s available products. During the experience, folks are encouraged to click on objects they’re interested in to learn more.
Bardstown Bourbon Company prides itself on full transparency by providing a behind-the-scenes look into the complete whiskey making process. A series of video and graphic displays allows participants to dive deeper into each location and operation, experiencing the smallest of details exactly as they would in person. From learning how grain is carefully selected, sorted and tested before being cooked, to the analytical laboratory and bird’s eye view of fermentation tanks, to the distillation, barreling and storing processes, spectators will be allowed full access.
For the first time, visitors will also be able to check out Pete’s Place, the mesmerizing new tasting lounge named after the late founder of Bardstown Bourbon Company, Peter Loftin. The lounge is attached to the barrel viewing room where in-person tours can taste and thieve straight from the barrel.
The 360 tour concludes with a stop in the retail shop where patrons can purchase a bottle of a Bardstown Bourbon Company product, book an in-person experience or shop for branded merchandise. Miss something? Tourists can return to a location at any time or skip around to different stops by clicking on the panoramic menu.
“This virtual experience is unlike anything I’ve seen in the bourbon industry,” said Bardstown Bourbon Company Marketing Director Laurel Altman. “As a modern company, we consider ourselves to be leaders in the digital space and the virtual 360 tour is a great example of how we continue to reimagine the traditional bourbon experience.”
The virtual tour is free of charge and can be viewed on the Bardstown Bourbon Company website and any mobile or desktop device.
Bardstown Bourbon Company partnered with local filmmaker Edward Heavrin of eALLEN Pictures to create the virtual tour.
Click here for an image of the tour.
About Bardstown Bourbon Company:
Located in the heart of Bourbon Country on 100 acres of active farmland, Bardstown Bourbon Company, 1500 Parkway Drive, Bardstown, Ky. is one of the country’s most modern and technically advanced whiskey distilleries. Celebrating the art of making high-quality, authentic whiskey, the innovative distillery produces custom rye, whiskey and bourbon for prominent brands including Jefferson’s, High West, Belle Meade, Hirsch and many others through its one-of-a-kind Collaborative Distilling Program. Bardstown Bourbon Company honors tradition and drives innovation with its exceptional destination experience for visitors, offering one of the only full-service restaurants located within a distillery on the Kentucky Bourbon Trail, the Bardstown Bourbon Company Kitchen & Bar. For more information, visit bardstownbourbon.com or follow Bardstown Bourbon Company on Facebook and Instagram.
About eALLEN Pictures:
eALLEN Pictures is a full-service video design company based in Louisville, Kentucky that was founded by Edward Heavrin in 2011 as a means of producing his first documentary film, The Potter’s Field. Over the next several years, eALLEN Pictures has grown to produce over 300 commercial video films for companies across the United States and the world. Businesses including 21c Museum Hotels, Jim Beam, Bulleit Bourbon, PSA Airlines, Susan G. Komen Foundation, Kentucky Bourbon Trail, Michter’s Whiskey, Neiman Marcus, Porsche, Vanity Fair, Esquire, Vox News, and many more. eALLEN Pictures continues to stay true to its original documentary storytelling roots and will be releasing more compelling film projects in the future.
Contact: Kaitie Cothron
or Sallie Gardner
Estes Public Relations
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