For Immediate Release – June 1, 2018
LOUISVILLE, Ky. – Gov. Matt Bevin today ceremonially signed a new law that allows visitors to ship bottles of Kentucky’s signature spirit home, then joined Bourbon Barons and legislative leaders to box and dispatch the first commemorative bottles to celebrate the historic occasion.
The event took place at the new Kentucky Bourbon Trail Welcome Center™ at the Frazier History Museum along Louisville’s famed Whiskey Row, with more than 100 elected officials and dignitaries from the state’s legendary distilling and tourism industries in attendance.
“This is landmark day in the history of our timeless craft,” said Eric Gregory, president of the Kentucky Distillers’ Association that advocated for the law’s passage. “Ever since the KDA created the Kentucky Bourbon Trail tour, visitors have demanded the right to ship bottles home and to friends around the world.
“We’re extremely proud of this bipartisan effort and offer our thanks to Gov. Bevin, legislative leaders, industry partners and most of all, our 39 members who are working in unison to strengthen Kentucky’s rightful title as the one, true and authentic home for Bourbon and distilled spirits.”
Gov. Bevin hailed the new legislation as a bold step in modernizing Kentucky’s archaic alcohol laws.
During his term, Kentucky has led the country in reforming Prohibition-era alcohol policies, including new laws to allow the sale of cocktails at distilleries and to permit the sale of vintage spirits to attract more tourists and whiskey connoisseurs from all over the world.
“House Bill 400 is an important step in eliminating red tape and modernizing one of the Commonwealth’s signature industries,” he said. “This new law will promote economic development and increase tourism opportunities, ensuring that visitors can take a little piece of Kentucky home with them when they leave.”
Rob Samuels, Chief Operating Officer of Maker’s Mark and Chairman of the KDA Board of Directors, said, “This is an important piece of legislation for distillers across Kentucky, allowing us a benefit that wineries in California have had for many years.
“We appreciate Governor Bevin’s support of this welcome reform that also proves the Commonwealth is serious about Bourbon tourism.”
The new law allows visitors to ship up to 4.5 liters of spirits and four cases of wine per person when they visit a Kentucky distillery or winery. Guests also can sign up for Bourbon and wine “Clubs of the Month” and receive unique shipments of Kentucky’s products throughout the year.
Visitors can only send bottles if the destination state allows alcohol shipments and the location isn’t a dry territory. Currently, 44 states allow wine shipments, while only seven states plus the District of Columbia accept spirits.
Kentucky’s new shipping law is being viewed as model legislation which other states have already shown interest in adopting. Gregory said the KDA worked closely with UPS Airlines, which is headquartered in Louisville, on bill language that other states could use to ensure consistency for common carriers.
“With this new law, UPS is pleased to tie the Kentucky Bourbon Trail into our global smart logistics network,” said UPS Airlines Vice President of Public Affairs Nick D’Andrea. “Kentucky is now leading the way in blazing a new trail for more states to follow, allowing more consumers access to enjoy great Kentucky spirits shipped by a great Kentucky company.”
Attendance at the KDA’s Kentucky Bourbon Trail® and Kentucky Bourbon Trail Craft Tour® distilleries has skyrocketed by 314 percent in the last 10 years. Visitors made more than 1.2 million stops at participating distilleries last year, the second straight year topping that milestone.
The new law requires in-person sales at Kentucky distilleries in order to ship, which conforms Kentucky’s law to the three-tier system of alcohol distribution.
The chief sponsor of the legislation, Rep. Chad McCoy, sees this as an historic step forward for our Commonwealth and the nation.
“Allowing visitors to ship Bourbon home will only boost tourism on the Kentucky Bourbon Trail and Kentucky Bourbon Trail Craft Tour experiences,” McCoy said. “Kentucky has a product that is unique to the world and this effort allows us to promote our native American spirit like never before.”
McCoy saluted the creation of Bourbon, wine and spirits “of the month” clubs, which allows bottles to be shipped to visitors throughout the year. This will heighten brand awareness and prolongs our guests’ connection to the Commonwealth,” he said.
Rep. McCoy’s Nelson County district includes six KDA member distilleries: Heaven Hill, Lux Row, Willett, Bardstown Bourbon Company, Preservation Distillery and Jim Beam’s Booker Noe Distillery. The county seat is Bardstown – the “Bourbon Capital of the World.”
The highlight of the ceremonial bill signing was the inaugural shipping of the first Bourbon bottles in Kentucky. Joined by Samuels, Gregory and D’Andrea, Gov. Bevin helped package a commemorative bottle of Maker’s 46 in a special shipping box and loaded onto a UPS truck for delivery.
Louisville Mayor Greg Fischer then offered a toast as 18 commemorative bottles from KDA Board member distilleries were loaded to be shipped around the state to key legislators and dignitaries. He cheered Louisville’s growing “Bourbonism” movement that has significantly boosted the local economy.
“This measure will help boost our growing Bourbon tourism industry by allowing visitors to our distilleries to ship bottles of our famous spirit home,” Mayor Greg Fischer said. “It’s a win for the economy, and it shows what’s possible when we come together for the common good in the Commonwealth.”
Fischer noted that the new Kentucky Bourbon Trail Welcome Center™ and Spirit of Kentucky exhibit at the Frazier will open in August and become the exclusive “Official Starting Point of the Kentucky Bourbon Trail® Experiences.”
The interactive, state-of-the-art experience will include Kentucky Bourbon-related historical exhibits and educate visitors on why the Bluegrass has the perfect mix of water, climate, corn and natural conditions that make it the one, true, authentic home of America’s only native spirit.
A main feature will be a Kentucky Bourbon Trail® concierge service located in the museum’s new entrance that will help thousands of visitors plan their trip to KBT and KBTCT distilleries, as well as navigating Louisville’s burgeoning Bourbon culinary and nightlife scene.
“We are honored to host Governor Bevin for today’s signing and the first-ever Bourbon without Borders shipment,” said Frazier History Museum President Penny Peavler. “As the official starting point of the Kentucky Bourbon Trail tours, we expect thousands of visitors to ship Bourbon from our museum store, so we are thrilled that it starts here.’
Founded in 1880, the KDA is the state’s voice for Bourbon and spirits issues. Its diverse membership produces 90 percent of the world’s Bourbon, from legendary, global brands to emerging micro distilleries that are building the next generation of the timeless craft.
Kentucky Bourbon is one of the Commonwealth’s most historic and treasured industries, a booming $8.5 billion economic engine that generates as many as 17,500 jobs with an annual payroll topping $800 million and pours $825 million into tax coffers each year.
In addition, the industry is in the middle of a $1.2 billion building boom, from innovative new tourism centers to expanded production facilities, all to meet the growing global thirst for Kentucky Bourbon.
There are now 39 companies operating 52 distilleries in the Commonwealth making 6.8 million barrels of aging Bourbon – all modern records. Distillers also paid a record $19.2 million last year in barrel taxes that fund critical local programs such as education, public safety and health.
KDA President Gregory said the tremendous growth and impact of the Kentucky Bourbon Trail® tourism attractions will increase thanks to the new law. More than 70 percent of distillery visitors are from outside Kentucky, he said, and 86 percent purchase a souvenir bottle during their trip.
“We’re confident the impact will increase with visitors purchasing more bottles to ship home, which will boost tourism and add valuable tax dollars to local and state coffers. It’s only a matter of time before more states allow reciprocity with Kentucky and embrace the shipping of spirits, just like they have wine.
For more information, contact:
KDA President Eric Gregory: (502) 875-9351
Founded in 1880, the Kentucky Distillers’ Association is the historic voice for Kentucky’s signature Bourbon and distilled spirits industry. Its diverse and growing membership produces 90 percent of the world’s Bourbon, from legendary, global brands to emerging micro distilleries that are fostering the next generation of the Commonwealth’s timeless craft and treasured economic engine. Member benefits include media relations, international trade development, private sampling events, technical assistance, economic development support, networking, legal defense, marketing strategies, governmental and regulatory advocacy and innovative tourism experiences through the KDA’s world-famous Kentucky Bourbon Trail® and Kentucky Bourbon Trail Craft Tour® adventures. The KDA maintains an open membership policy, champions a strong commitment to the responsible and moderate consumption of spirits, and fights to curb underage drinking and drunk driving. Learn more at www.kybourbon.com and www.kybourbontrail.com
KENTUCKY BOURBON TRAIL®, KENTUCKY BOURBON TRAIL CRAFT TOUR®, KENTUCKY BOURBON AFFAIR™, KBT™, and BOURBON TRAIL™ are trademarks/service marks of the Kentucky Distillers’ Association. Please savor our Bourbon and distilled spirits like a true Kentuckian – Responsibly.