For Immediate Release – April 4, 2022
LexArts, Horse Mania Benefit from Funds Raised by Maker’s Mark Bourbon Keeneland Commemorative Bottle
LEXINGTON, Ky. – April 4, 2022 – Colorful life-sized horse statues will return to the community this summer and fall for the third installment of Horse Mania, an initiative put on by LexArts, greater Lexington’s premier cultural development, advocacy and fundraising organization.
Horse Mania instills an understanding and enjoyment of public art. This year, Horse Mania is supported by the annual release of a commemorative Maker’s Mark® Bourbon bottle in partnership with Keeneland Race Course.
“No other public art initiative in our city’s history has captured the hearts and imaginations of Lexingtonians and visitors like Horse Mania,” said Ame Sweetall, LexArts President and CEO. “Public art is a hallmark of all great American cities and LexArts is thrilled to have the support of two iconic Kentucky brands, Keeneland and Maker’s Mark, in bringing Horse Mania to the streets of Lexington once again.”
For the second year, the commemorative bottle will feature one of three distinct label designs featuring the work of artists Sandra Oppegard, Andre Pater or Tyler Robertson. The labels depict the beauty and history of Thoroughbred racing.
Each bottle is signed by the artist who created the design, along with Keeneland President and CEO Shannon Arvin, Maker’s Mark Eighth Generation Whisky Maker & Managing Director Rob Samuels and one of three of the winningest female riders in Keeneland history: Julie Krone, Rosie Napravnik and Donna Barton Brothers.
Maker’s Mark and Keeneland have collaborated on a commemorative bottle release every year since 1997, raising millions of dollars for a variety of worthy causes throughout Central Kentucky.
“Keeneland is committed to supporting public art exhibits like Horse Mania, which have coincided with some of the major equestrian events at the racetrack and in our community and celebrate the vibrant cultural importance of our sport to the Commonwealth and the international stage,” Keeneland President and CEO Shannon Arvin said. “We are excited to continue our longstanding collaboration with Maker’s Mark in support of LexArts.”
“At Maker’s Mark, we share LexArts’ commitment to celebrating and encouraging public art, such as those at our distillery in Loretto,” said Eighth Generation Whisky Maker & Managing Director Rob Samuels. “I’m proud our long partnership with Keeneland allows us to support the popular Horse Mania in such a meaningful way.”
The three bottles will go on sale Friday, April 8, opening day of Keeneland’s 2022 Spring Meet.
About Maker’s Mark® Bourbon In 1953, in Loretto, Ky., Bill Samuels, Sr., fulfilled his dream to create a handmade and delicious bourbon. He decided to make his whisky in small batches, using soft red winter wheat to enhance the softness and sweetness. He then rotated each barrel by hand for consistency and, finally, aged each barrel to taste. Bill Samuels, Sr., transformed bourbon from a “commodity” into a premium handmade spirit, and today Maker’s Mark continues to make its bourbon the same way. That time-tested approach seems to still be working just fine 60+ years later, as Maker’s Mark Kentucky Straight Bourbon was awarded a Double Gold medal at the esteemed San Francisco Spirits Competition in 2021. In recent years, Maker’s Mark has introduced thoughtful, super-premium innovations to its portfolio, including Maker’s Mark 46, Maker’s Mark Cask Strength and Maker’s Mark Private Selection, the brand’s first-ever custom barrel program. For more information, visit www.makersmark.com.
LexArts – Maury Sparrow – 859-351-3502 – [email protected]
Keeneland – Amy Gregory – 859- 361-3490 – [email protected]
Maker’s Mark – Blair Carpenter – 502-509-5232 – [email protected]
WE MAKE OUR BOURBON CAREFULLY. PLEASE ENJOY IT THAT WAY.
Maker’s Mark® Kentucky Straight Bourbon Whisky, 45% Alc./Vol. ©2022 Maker’s Mark Distillery, Inc., Loretto, KY.