Date: September 1, 2020
Danny Wimmer Presents, one of the largest independent promoters in the United States, is excited to announce a new online content series, Behind the Barrel with DWP. The series will take fans Behind the Barrel and feature exclusive interviews with master distillers, distillery tours, virtual tastings, cocktail recipes, pairings and more!
DWP has partnered with the Kentucky Distillers’ Association, Louisville Tourism, Bourbon Women and many distilleries throughout Kentucky and beyond to provide fans with a behind the scenes experience with some of Bourbon’s rock stars.
“This quintessential collection of stories and conversations with some of Bourbon’s most influential luminaries is the perfect way to bring fans all over the country into the Bourbon family from the comfort of their own homes,” said KDA President Eric Gregory. “If you can’t travel to Kentucky, then what better way to celebrate Kentucky Bourbon Heritage Month than with good music and great Bourbon?”
“While we can’t bring large crowds together for the Trifesta music and Bourbon festivals, this innovative programming still gives fans an opportunity to partake in intimate conversations with a variety of master distillers. Annually, over 16 million visitors typically travel to Louisville from around the world, many looking to experience the bourbon culture and its living legends. Behind the Barrel with DWP will be instrumental in helping to keep Louisville’s identity and rich history relevant during this time,” said Karen Williams, President & CEO of Louisville Tourism. “This series is a great way to keep our brand top of mind as tourism, especially Bourbon related, will be one of the first industries out of the starting gate to support and strengthen Louisville’s economic recovery.”
“Our love of Bourbon and the culture surrounding it runs deep and we couldn’t think of a better way to honor and pay tribute to our amazing Bourbon partners. We are excited to give our fans a glimpse into what makes the culture, and Kentucky so special,” said Chamie McCurry, Chief Marketing Officer of DWP.
Behind the Barrel with DWP will launch during Kentucky Bourbon Heritage Month. The series will kick off this Thursday, September 3 at 7:00 pm EST and features Colleen Thomas with the KDA interviewing Trey Zoeller, founder of Jefferson’s Bourbon.
Additional content to be posted in the coming weeks includes Basil Hayden’s Unconventional Pairing with Island Noodles, Heaven Hill’s Bourbon Through the Bluegrass with Bernie Lubbers, exclusive
Date: September 1, 2020
Q&A’s and content from Angel’s Envy, Kentucky Peerless, Four Roses, Old Forrester, Buffalo Trace, 1792, Boone’s Bourbon, Distillery 291, Luca Mariano, Michter’s, Rabbit Hole and many more!
#BehindTheBarrel will be shown on the following digital outlets: Danny Wimmer Presents Facebook (www.facebook.com/dannywimmerpresents/) Danny Wimmer Presents YouTube Channel (www.youtube.com/user/dannywimmerpresents) Danny Wimmer Presents Twitch Channel (www.twitch.tv/dwpresents/) and archived at www.DannyWimmerPresents.com/offstage
About Danny Wimmer Presents: Since 1993, music industry veteran Danny Wimmer has been producing concerts and festivals, both large and small. In 2011, he formed Danny Wimmer Presents, which now produces several of the largest music festivals in the U.S. By combining A-list talent with local cuisine and culture, DWP has become recognized within the industry for delivering the highest-quality entertainment experiences to fans, artists, sponsors, partners and host cities. DWP creates memorable and all-encompassing festival experiences, leaving both consumers and partners with lasting and meaningful impressions. DWP will continue to add new music festivals to its already stellar portfolio, which currently includes Aftershock, Bourbon & Beyond, Epicenter, Hometown Rising Country Music & Bourbon Festival, Louder Than Life, Sonic Temple Art + Music Festival, and Welcome To Rockville. Previous DWP festivals include Rock On The Range, Carolina Rebellion, Northern Invasion and more.
Danny Wimmer Presents Contacts
Marketing: Chamie McCurry, [email protected] Holly Doscher, [email protected]
Brand Partnerships: Maureen Valker, [email protected] Tiffanie Hauger, [email protected]