Changes In Business Model Lead To Significant Growth In 2021
FOR IMMEDIATE RELEASE: January 13th, 2021
(Shelbyville, KY) Jeptha Creed’s 2021 numbers have revealed one of the largest years of growth to date. Between visitors to their Shelbyville location and products sold across the United States and United Kingdom, company growth was around 15% across the board. Guest traffic to their Shelbyville location grew from their previous 2019 high to 48,500 visitors in 2021. 73% of these visitors came from out of state and country, whilst 27% visited from their home state of Kentucky.
The ongoing coronavirus pandemic has affected nearly all businesses in one way or another. This global health crisis has required most to adjust their operations, while forcing some to ultimately close their doors for good. Jeptha Creed Distillery was not immune to the challenges presented by this on-going pandemic. In 2020, the Jeptha Creed team assessed how the coronavirus was affecting the world and pivoted to respond. This included producing hand sanitizer to assist with shortages among first responders and making drastic changes to their business model.
Their goals for 2022 are ambitious, including but not limited to: adding new products to their line-up, experiences at their visitor center, and distributing into new states. The future is looking bright for this woman owned, family operated craft bourbon brand.
WHAT: Jeptha Creed Distillery in Shelbyville Kentucky has their largest growth year to date, despite a worldwide pandemic.
WHERE: Jeptha Creed Distillery 500 Gordon Lane, Shelbyville, KY 40065
WHO: Jeptha Creed Distillery
HOW: Changes to their business model to combat the effects of the coronavirus on small businesses.
Joyce Nethery, Co-Owner and Master Distiller, Jeptha Creed
Autumn Nethery, Co-Owner and Marketing Manager, Jeptha Creed
About Jeptha Creed Distillery (jepthacreed.com)
Jeptha Creed Distillery uses old fashioned methods to meet today’s demanding modern tastes. They use only the finest ingredients, locally grown and sourced to ensure their products meet the highest expectations for quality and flavor. Owned and operated by mother-and-daughter duo Joyce and Autumn Nethery, Jeptha Creed sits on 64 acres of farmland, where they grow some the Bloody Butcher Corn used for all of their products, including vodka, moonshine, brandy, and bourbon.
(502) 645 – 2702