Safe Ride KY Offering $20 Discounts To Prevent Impaired Driving During Labor Day Weekend
For Immediate Release – August 31, 2018
LOUISVILLE, Ky – Following the overwhelming success of its previous holiday campaigns, the Safe Ride KY coalition today announced that it is offering Kentuckians $20,000 worth of discounted rides to prevent impaired driving this Labor Day weekend.
Individuals can claim $20 in free ride credits by entering promo code SAFERIDELABOR in the Lyft app or by mentioning the code when calling Bardstown’s Bourbon City Taxi at 502-349-5001.
Discounts will be available for the full range of Kentucky’s Labor Day celebrations between 9 a.m. on Friday, August 31 to 4 a.m. Tuesday, September 4, where services are available and while supplies last.
The Safe Ride KY coalition is led by the Kentucky Distillers’ Association and joined by Lyft, the Wine and Spirits Wholesalers of Kentucky, Independent Stave Company, Buzick Construction, and District 8 Louisville Councilman Brandon Coan.
More information is available online at www.saferideky.com.
Kentucky’s impaired driving fatalities are declining, KDA President Eric Gregory said, but the state still saw alcohol-related collisions kill 15 people during Labor Day over the past five years.
“Even one death is too many, especially in today’s times when there are too many safe ride options,” Gregory said. “Safe Ride KY is committed to moving the Commonwealth towards zero alcohol-related deaths by empowering consumers to celebrate responsibly through programs like our discounted safe rides.”
This is the fourth holiday in the group’s safe ride campaign, which is promoted to consumers of legal drinking age online and in bars, liquor stores and other retail environments where beverage alcohol is sold.
The first three holidays delivered 2,693 safe rides and attracted 211 new safe ride users. That success prompted on-demand ride service Lyft to match Safe Ride KY’s local investment.
Other safe ride services that have participated in this campaign include Louisville’s CityScoot and, now, Bardstown’s Bourbon City Taxi. The latter is particularly important to include since Kentucky’s Office of Highway Safety reports that a majority of impaired collision fatalities occur on rural roads.
The Kentucky Office of Highway Safety and local police forces are continuing their commitment to promoting the campaign as an effective complement to their Drive Sober or Get Pulled Over efforts.
“While our office promotes the Drive Sober message year-round, we increase awareness and enforcement during holidays that tend to see an increase in alcohol consumption,” KOHS Assistant Director Michael Schwendau said.
“Drunken driving-related crashes are 100 percent preventable, so we’re asking motorists to be responsible and plan a ride before the celebration begins.”
Retailers who would like to receive materials to promote the free safe ride code, or groups that would like to sponsor the coalition, should contact KDA’s Director of Social Responsibility Ali Edelstein at [email protected].
“We’re always looking for new partners to join us and expand this critical initiative,” she said.
For more information, contact KDA Director of Social Responsibility Ali Edelstein at (502) 424-5841.
About the KDA:
Founded in 1880, the Kentucky Distillers’ Association is the historic voice for Kentucky’s signature Bourbon and distilled spirits industry. Its diverse and growing membership produces 90 percent of the world’s Bourbon, from legendary, global brands to emerging micro distilleries that are fostering the next generation of the Commonwealth’s timeless craft and treasured economic engine. Member benefits include media relations, international trade development, private sampling events, technical assistance, economic development support, networking, legal defense, marketing strategies, governmental and regulatory advocacy and innovative tourism experiences through the KDA’s world-famous Kentucky Bourbon Trail® and Kentucky Bourbon Trail Craft Tour® adventures. The KDA maintains an open membership policy, champions a strong commitment to the responsible and moderate consumption of spirits, and fights to curb underage drinking and drunk driving. Learn more at www.kybourbon.com and www.kybourbontrail.com
KENTUCKY BOURBON TRAIL®, KENTUCKY BOURBON TRAIL CRAFT TOUR®, KENTUCKY BOURBON AFFAIR™, KBT™, and BOURBON TRAIL™ are trademarks/service marks of the Kentucky Distillers’ Association. Please savor our Bourbon and distilled spirits like a true Kentuckian – Responsibly.
About Safe Ride KY:
Safe Ride KY is a coalition of public, private, and non-profit entities committed to ending impaired driving in Kentucky. It is led by the Kentucky Distillers’ Association and its members and supported by the Wine and Spirits Wholesalers of Kentucky, Independent Stave Company, Buzick Construction, and District 8 Louisville Councilman Brandon Coan. Safe Ride KY believes that complementing the Kentucky Office of Highway Safety’s education and enforcement efforts with fully-funded safe ride initiatives can empower individuals to make good choices and yield results, particularly during high traffic times like holidays. Visit www.saferideky.com or partner websites for its campaign’s full terms and conditions.