FOR IMMEDIATE RELEASE
September 19, 2018 (St. Louis) — Luxco introduces Old Ezra Barrel Strength Kentucky Straight Bourbon Whiskey this fall. Aged a full seven years for a more robust flavor, this bourbon is bottled at barrel strength of 117 proof. This allows the bourbon to develop bold, intense flavors with the perfect balance of oak, caramel, cinnamon and pepper, with a long, warm finish.
In line with the bourbon inside, the Old Ezra Barrel Strength premium features a custom bottle showcasing two unique embossments. For the first time, the bottles are embossed with the Ezra Brooks “EB” monogram on the base of the bottle and the Lux Row Distillers logo across the top. The die-cut label with gold and copper foil embossing allows Old Ezra to stand out to authentic bourbon drinkers. In addition, the bottle is topped off with a natural cork with wooden top.
“Whiskey continues to experience strong growth – domestic whiskey is up 4.6 percent.* Old Ezra has been well-received with premium bourbon drinkers who enjoy a more full-bodied flavor and higher proof,” says Fletcher Buchman, brand manager.
The Suggested Retail Price for the 750ml bottle of this product is $39.99 and it will be available nationwide this fall.
For more information about this product, please visit Luxco.com or EzraBrooks.com.
*NABCA R12 thru July 2018
A leading producer, supplier, importer, and bottler of beverage alcohol products, Luxco’s mission is to meet the needs and exceed the expectations of consumers, associates and business partners. Founded in St. Louis in 1958, Luxco remains locally owned and operated by the Lux family. In April 2018, Luxco opened its first bourbon distillery – Lux Row Distillers – bringing the Lux family’s legacy to the heart of Bourbon Country in Bardstown, Kentucky. Lux Row Distillers is home to many of the company’s bourbon brands, such as Rebel Yell, Blood Oath, David Nicholson, and Ezra Brooks. Luxco’s innovative and high-quality brand portfolio also includes Everclear Grain Alcohol, Pearl Vodka, Saint Brendan’s Irish Cream, and other well-recognized brands. For more information about the company and its brands, visit www.luxco.com.
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