Maker’s Mark® Introduces Limited Release: FAE-02, Completing Two-Part 2021 Set of Wood Finishing Series Bourbons

For Immediate Release – September 16, 2021

Fall Release is a Sensory Showcase of Wood’s Impact on Texture and Mouthfeel

Loretto, Ky. – Maker’s Mark®, the iconic Kentucky bourbon brand, today debuted the latest entry in its innovative  Wood Finishing Series, Maker’s Mark Wood Finishing Series 2021 Limited Release: FAE-02. The distillery’s newest  stave-finished bourbon is the second of a complementary pair of 2021 limited edition releases and was  thoughtfully crafted as a texturally rich, softer complement to spring’s FAE-01.

Every whisky in the distillery’s Wood Finishing Series tells a story about the  purposeful way Maker’s Mark has been crafted since its inception. Maker’s Mark has never chill-filtered its whisky, a decision that allows the classic bourbon to retain its signature character and depth of flavor by leaving naturally present fatty acid esters (FAEs) in the whisky. Using the distillery’s pioneering wood stave-finishing technique, the 2021 Limited Releases FAE-01 and FAE-02 celebrate and amplify characteristics that stem from that choice – namely dark, woody notes and a rich, full-bodied texture, respectively.

2021 Limited Release: FAE-02 is produced using double-heat-treated virgin French Oak barrel staves that undergo an infrared exposure prior to a flame toast finish. The process yields a Maker’s Mark bourbon that exhibits a distinctly luscious mouthfeel. Unlike FAE-01, which used American Oak staves to amplify notes of dark leathery tobacco and barrel-aged fruit, FAE-02 is characterized by a gentler, mouthcoating palate of light caramel and deep oak.

“Our first 2021 release was crafted to hit you in the face with big, bold aroma and flavor, just like standing in a  barrel warehouse – wood, tobacco and spicy dried fruit,” says Jane Bowie, Director of Innovation at Maker’s Mark.  “With FAE-02, we wanted to explore the softer side of our 2021 taste vision by placing more of the focus on rich,  consistent texture and tone that stems from fatty acid esters. Just like the things we find so comforting about  artisanal butters, olive oils and creamy spreads, FAE-02 delivers a fattier, full-bodied, mature Maker’s Mark  bourbon that makes for an ideal sip on a Fall evening.”

Like all Wood Finishing Series offerings – including Maker’s Mark 46® and Maker’s Mark® Private Selection – FAE 02 was crafted by finishing fully-matured, cask strength Maker’s Mark in secondary barrels fitted with the  proprietary wood staves. The barrels are stored in Maker’s Mark’s limestone cellar for additional aging, where the cask strength bourbon interacts with the wood staves to develop the expression’s unique taste profile.

Bottled at 109.1-proof, the Maker’s Mark Wood Finishing Series 2021 Limited Release: FAE-02 is rolling out now in limited quantities to retailers across the country, available while supplies last. The new bourbon will retail for a  suggested price of $59.99. FAE-02, along with FAE-01, will also be included in the September shipment of The Whisky Drop, a new direct-to-consumer program from Maker’s Mark. Each season, program subscribers will  receive a package containing two hand-selected, limited bottles of Maker’s Mark, delivered right to their doorstep.

About Maker’s Mark® Bourbon 

In 1953, in Loretto, Kentucky, Bill Samuels, Sr., fulfilled his dream to create a handmade and delicious bourbon.  He decided to make his whisky in small batches, using soft red winter wheat to enhance the softness and  sweetness. He then rotated each barrel by hand for consistency, and finally, aged each barrel to taste. Bill Samuels,  Sr., transformed bourbon from a “commodity” into a premium handmade spirit, and today Maker’s Mark®  continues to make its bourbon the same way. In recent years, Maker’s Mark has introduced thoughtful, super premium innovations to its portfolio including Maker’s Mark 46®, Maker’s Mark® Cask Strength, and Maker’s  Mark® Private Selection, the brand’s first-ever custom barrel program. In 1980, the Maker’s Mark distillery became  the first distillery in America to be designated a National Historic Landmark and has also been decreed as the  “world’s oldest operating bourbon whiskey distillery” by Guinness World Records. It remains one of the  Commonwealth of Kentucky’s most popular tourist destinations, attracting hundreds of thousands of visitors  annually. For more information, visit makersmark.com.

WE MAKE OUR BOURBON CAREFULLY. PLEASE ENJOY IT THAT WAY.

Maker’s Mark®, Maker’s Mark® Cask Strength and Maker’s Mark 46® Bourbon Whisky, 45-57% Alc./Vol. ©2021 Maker’s Mark Distillery, Inc., Loretto, KY.

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For Kentucky-specific media inquiries, please contact: 

Dan Burgess

dburgess@doeanderson.com

502.314.4006

For national media inquiries, please contact: 

Sean Hudgins

Sean.hudgins@evins.com

732.789.8582

By |2021-09-16T13:04:32-04:00September 16th, 2021|
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