Louisville, KY (March 27, 2019) – Rabbit Hole, a rapidly growing Kentucky-based spirits brand, today announced it will host the annual Esquire Derby Party and three-day, pop-up VIP Lounge in partnership with the media brand and experiential marketing and entertainment agency King Sixteen. The weekend of events will give guests a truly unique and immersive bourbon odyssey at Rabbit Hole Distillery, located in the heart of “NULU,” Louisville’s hippest urban neighborhood.
Rabbit Hole, Esquire and King Sixteen will curate the VIP Esquire Lounge at the Distillery’s Overlook Lounge, featuring sweeping views of Downtown Louisville and beyond. The VIP Lounge will offer a luxurious post-racetrack experience from Thursday through Saturday of Derby Weekend, from noon to midnight. Weekend activities will also include a collaboration with award-winning Wiltshire Pantry for a special farm-to-table dinner Saturday evening at 8:00pm, prior to the Esquire Derby Party which kicks off at 9:00pm. The party will feature artist installations, craft cocktails and entertainment, taking place throughout the Distillery’s awe-inspiring, 55,000-square-foot campus.
Details on entertainment and additional partners will be announced in the weeks leading to Derby weekend.
“This year, we are pulling out all the stops to deliver our best Derby party yet,” said Jack Essig, SVP, publishing director and chief revenue officer of Esquire. “VVIP tickets are going quickly, which is a testament to the success of our previous Derby parties and the passion our readers have for curated events, Rabbit Hole and Louisville.”
“At a time when all eyes are on Louisville, a collaboration with Esquire is the perfect way to give locals and visitors alike a full view of Rabbit Hole’s unique approach to American spirits,” said Kaveh Zamanian, Rabbit Hole founder and whiskey maker. “Rabbit Hole is all about transparency, and our Distillery will be on full display, showcasing every step of our process. We’re set to wow Esquire partygoers with surprises at every corner, at what promises to be the Derby’s biggest and best party.”
Guests who purchase the “VVIP package” will have exclusive access to Esquire’s VIP Lounge at the Overlook Lounge. There, they will enjoy an open bar with handcrafted cocktails from Rabbit Hole Beverage Director Brian Heese, in collaboration with Proprietors LLC, the group behind New York’s Death & Co and Los Angeles’ Normandie Club, widely regarded as trailblazers in the craft cocktail movement.
Ticket prices start at $99 for admission to the Saturday evening party. For a limited time, tickets can be purchased at pre-sale prices by visiting rabbitholedistillery.com/derby.
About Rabbit Hole
Diversifying the spirits landscape with a modern approach to whiskey is Kentucky-based Rabbit Hole. Established in 2012 by Founder and Whiskey Maker Kaveh Zamanian in the heart of Louisville’s urban Bourbon Trail, Rabbit Hole unifies heritage techniques with innovative mash bills, creating unique expressions of American whiskey. With four signature bottlings – Kentucky Straight Bourbon Whiskey, Kentucky Straight Rye Whiskey, Straight Bourbon Whiskey Finished in PX Sherry Casks – Fingerprint Edition and London Dry Gin Kentucky Rye Barrel Finish – Fingerprint Edition – Rabbit Hole turns the whiskey world on its tail, inviting imbibers to take a sip and dive down the rabbit hole, where “there’s no going back™.”
The brand’s 55,000 square foot, awe-inspiring distillery opened May 2018 and showcases the tradition and legacy of bourbon making in an all-encompassing experience, unlike any other distillery in the country. Having been inducted to full proof membership in February, 2019, Rabbit Hole is the newest member of the Kentucky Bourbon Trail. Follow Rabbit Hole on Instagram @Rabbit Hole and Facebook @ Rabbit Hole Distillery.
Esquire creates engaging conversations that drive the culture with a unique mix of intellectual showmanship, hilarity, impeccable style, visual punch and extraordinary writing. Esquire is the most-honored monthly magazine in America, with 26 National Magazine Awards, including one for its iPad app, and 89 nominations. In its digital expressions, Esquire.com has an audience of 8 million, and a social media following of 2 million. In addition to its U.S. flagship, Esquire publishes 27 editions around the world. Follow Esquire on Instagram and Twitter at @Esquire.
About King Sixteen
King Sixteen is an experiential marketing and entertainment agency which has created notable Derby events and activations involving the Bridgeman Family Trifecta event series, Original Maker’s Club, 21C Museum Hotel Galas, and the Omni Louisville Hotel. They have worked and continue to work with top brands, including but not limited to, Audible.com, Ray-Ban, Porsche, Longines, Rolls Royce and Audi among others.
HL Group for Rabbit Hole