The Gumball 3000 Rally is back with a spectacular route from Toronto – Miami! (May 27 – June 2)

The 22nd Annual Gumball 3000 Rally Arrives with Supercars and Superstars in Bardstown on Memorial Day!

 

Superstars come together to participate in the 22nd Annual Gumball 3000 Rally and raise money for the Gumball 3000 Foundation (non-profit) to support a variety of youth-based projects in low- income communities. Driving from Toronto to Miami in just 6 days – the spectacular entry grid of over 100 cars includes custom classics to futuristic hypercars!

Leading the charge is celebrity couple Maximillion Cooper (@MrGumball3000) founder and host of Gumball 3000 (@Gumball3000) and his Grammy-winning wife, US rapper Eve (@TheRealEve) driving a Lamborghini Aventador. Lining up alongside include a number of Gumball favorites – Baywatch legend David Hasselhoff, DJ pioneer deadmau5, Miami Heat superstar Jimmy Butler, rapper Bun B, MLB Hall of Famer Ken Griffey Jr, singer CeeLo Green & New Girl actor Lamorne Morris – with a host of superstar rookie Gumballers to be announced soon!

Social media and eSports superstars will be joining automotive influencers DailyDrivenExotics, Shmee150 & Mr JWW to share the adventure through their YouTube, TikTok and Instagram channels to over 200m followers – making it easy to follow the action!

Gumball celebrations kick off in Toronto on Friday 27 May on Yonge-Dundas Square (YDS) with a free Gumball Concert for fans featuring Bun B, deadmau5 & special guests performing live!

David Hasselhoff will wave the start flag at midday on Saturday 28 May on YDS in the heart of Toronto to set drivers off on the first leg of their adventure towards Detroit and onto Indianapolis.

Over the following 6 days participants will attend the famous Indy 500 before heading south to Bardstown (30), Nashville (30), Talladega (31), Atlanta (31), Tampa (1) and Miami (1-2) – creating a festival of cars and music in each city.

Bardstown will feature as the lunchtime checkpoint of the rally between Indianapolis & Nashville, turning the town into the world’s most expensive car park between midday and 2pm!

During the evening in Nashville on Monday 30 May (Memorial Day) the annual Gumball 3000 Foundation (non-profit) fundraising event will take place at the National Museum of African American Music (NMAAM) – including a charity auction of Pop Culture and Sporting Memorabilia attended by Tony Hawk, hosted by Christie’s and a live performance by Grammy winner CeeLo Green.

Gumball 3000 Entertainment Limited Gumball Headquarters (GHQ) 303-315 Latimer Road London W10 6RA United Kingdom Company Registration Number 04715257 Registered in England & Wales VAT Registration Number 810 162 676
T: +44 (0) 208 964 7878 E: [email protected] W: www.gumball3000.com

The annual rally supports a variety of causes through the Gumball 3000 Foundation (non- profit), including The Skatepark Project (formerly The Tony Hawk Foundation) and Laureus Sport for Good, supporting underprivileged youth around the world with community youth development programs.

The final stage of the rally will incorporate a scenic drive to Key West before returning north to cross the finish line on Thursday 2 June at David Beckhamʼs Inter Miami DRV PNK Stadium. The finale will include a festival of cars, music and a charity soccer match inside the stadium – where the Gumball All-Stars XI will play a Laureus World XI of soccer legends, influencers and musicians!

The coveted Spirit of Gumball Trophy will be presented in true Gumball style on Friday 3 June at a Gumball pool party at the Hard Rock Guitar Hotel!

“After a two year break due to the pandemic, we are incredibly excited to be hosting the rally once again. This route incorporates some amazing locations and is packed full of incredible experiences – from the launch event in Toronto with deadmau5 performing, attending the famous Indy 500, racing NASCAR at Talladega SuperSpeedway, to kicking a field goal at the Tampa Buccaneers’ Raymond James Stadium – before crossing the finish line at David Beckhamʼs Inter Miami stadium. This road trip has it all!” said Maximillion Cooper, founder of Gumball 3000

For those wanting to get involved immediately, the Gumball 3000 car grid is live online, where fans can nominate and donate to their favorite team and car. The team that raises the most money will start from pole position in Toronto, with the money raised going to charity. https:// www.gumball3000foundation.org/grid

Official event partners include: Kappa, Carrera Eyewear, QNTM DNA, Ignition Casino, Hard Rock Hotels, WhistlePig, Piston Distillery, PARSIQ, IQ Protocol, FRSH Scents, MLSE & more.

For more information on the upcoming event, visit https://www.gumball3000.com/

Quinlan Barker – Press Officer [email protected]
Neil Whitten – Head of Marketing [email protected]

Instagram: @gumball3000
TikTok: @gumball3000
Twitter: @gumball3000
Facebook: /Gumball3000

#Gumball3000
#GumballLife
#Toronto2Miami

Gumball 3000 Entertainment Limited Gumball Headquarters (GHQ) 303-315 Latimer Road London W10 6RA United Kingdom Company Registration Number 04715257 Registered in England & Wales VAT Registration Number 810 162 676
T: +44 (0) 208 964 7878 E: [email protected] W: www.gumball3000.com

 

Editors Notes:
Headquartered in London, England, Gumball 3000 is a lifestyle brand and entertainment group.

Founded in 1999 by British designer and entrepreneur Maximillion Cooper, the Gumball 3000 Group has evolved over the past two decades into a global entertainment and popular culture brand. In the early 2000ʼs the annual Gumball 3000 car rally fast became the ʻbucket listʼ event for the rich and famous – televised on MTVʼs Jackass and immortalized as a Sony PlayStation video game.

Official partners have included YouTube, Red Bull, Monster Energy, Nike, adidas, Puma, Kappa, eBay, Emirates, MTV, Sony PlayStation, XBox, Fiat, Nissan, Ray-Ban, T-Mobile, Guess, Betsafe and many more, utilising Gumball 3000 events for brand marketing campaigns, content creation and media exposure.

Gumball 3000 participants and ambassadors include Lewis Hamilton, David Hasselhoff, Tony Hawk, EVE, Bun B, Afrojack, deadmau5, Idris Elba, Usher & many more.
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Maximillion Cooper has acted as guest creative director and designer for multiple brands within the automotive and fashion sectors, including Puma, adidas Originals and Fiat and was included in the ʻTop 10 Most Influential People in the Automotive Industryʼ by Esquire magazine.

The Gumball 3000 Group operates across the entertainment industry, with a retail presence in over 50 countries. The Gumball 3000 brand was recently valued at over $350M by Forbes.

Gumball 3000 Entertainment Limited Gumball Headquarters (GHQ) 303-315 Latimer Road London W10 6RA United Kingdom Company Registration Number 04715257 Registered in England & Wales VAT Registration Number 810 162 676
T: +44 (0) 208 964 7878 E: [email protected] W: www.gumball3000.com

By |2022-05-09T15:25:40-04:00May 9th, 2022|
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