Brand partners with National Parks Conservation Association
LEBANON, KY (May 1, 2018) – Yellowstone Kentucky Straight Bourbon Whiskey has launched a cause marketing program that harkens back to its iconic roots, as the bourbon was originally named after Yellowstone National Park. The brand is partnering with National Parks Conservation Association (NPCA). Since their founding in 1919 – and with their 1.3 million members and supporters – NPCA has been an independent, nonpartisan voice working to strengthen and protect America’s national parks.
“When Yellowstone Bourbon was first launched in 1872, it was given its name to honor Yellowstone National Park, the new national treasure at the time and our first national park,” says Steve Beam, head distiller at Limestone Branch Distillery. “We are thrilled to be able to able to help preserve our national parks one bottle at a time.”
Beginning on May 1, the brand will be donating a portion of its sales proceeds to National Parks Conservation Association, to help ensure the nation’s 417 national park sites are protected for their 330+ million annual guests.
“NPCA is proud to partner with Limestone Branch Distillery, whose history is so richly aligned with one of our most iconic national parks,” said Theresa Pierno, president and CEO for National Parks Conservation Association. “Partnerships like this one are so critical to our work, both in funding our park protection efforts and in introducing new people to national parks. We look forward to coming together with Limestone Branch Distillery to protect these places now – and for generations to come.”
In addition, the brand has also launched an online contest where consumers are encouraged to show their pioneer spirit for the chance to win a trip to Yellowstone National Park, as well as branded outdoor merchandise. The grand prize will allow five winners and guests to enjoy an all-expense paid to Yellowstone National Park in the summer of 2019. The contest runs from May until August of 2018. To enter, simply snap a photo enjoying the great outdoors and submit it at www.yellowstonebourboncontest.com.
About Limestone Branch Distillery
Steve Beam and his brother Paul Beam opened Limestone Branch Distillery in 2011, with the goal of crafting the finest whiskey in small batches, honoring their long family heritage. With a history of distilling on both sides of their family – Beam and Dant – the brothers are seventh-generation distillers. In 2015, by partnering with Luxco, they brought the Yellowstone brand back to the family, just in time to commemorate the brand’s 105th anniversary. As one of the founding members of the Kentucky Craft Bourbon Trail, Limestone Branch Distillery is located in Lebanon, Ky., in the heart of bourbon country. The distillery is well-known for its handcrafted products, including Yellowstone Limited Edition Kentucky Straight Bourbon, Yellowstone Select Kentucky Straight Bourbon and Minor Case Straight Rye Whiskey.
About National Parks Conservation Association
Since 1919, the nonpartisan National Parks Conservation Association has been the leading voice in safeguarding our national parks. NPCA and its 1.3 million members and supporters work together to protect and preserve our nation’s most iconic and inspirational places for future generations. For more information, visit www.npca.org.
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