(Lebanon, Ky.) February 26, 2019 – Limestone Branch Distillery introduces a vibrant, new Yellowstone Select bottle label. This smooth, well-rounded bourbon features a hand-picked blend of sweet, spicy, and smoky bourbons, each chosen to give this exclusive whiskey a taste that celebrates its deep, family origins.
“We are excited about changing the look of Yellowstone Select’s label – we see this as a refresh of this brand,” says Steve Beam, head distiller and co-owner of Limestone Branch Distillery. “While the look is updated, consumers can still expect the same caramel flavor notes and smoky oak and brown sugar finish from the bourbon inside.”
The new label was designed by David Cole, prominent designer. Keeping the ornate golden lettering, Cole applied a bold and vivid design to a brighter, cream-colored background, making the label easier to read in a retail environment – both on the shelf and behind the bar. Adding to the vibrance of the design is an enhanced, colorful depiction of the classical waterfall at Yellowstone National Park. “Limestone Branch Distillery Co.” was also added to the front of the bottle to make a stronger connection between the brand and the distillery.
“The new design is more attention-grabbing and draws the eye to the iconic Yellowstone logo, which has been used continuously since 1872,” Cole explained. “Additionally, colorizing the waterfall art was inspired by a recently discovered and previously unknown historic Yellowstone label, which featured a gorgeous, similarly colored rendition of the waterfall.”
Taking home gold medals from both the 2018 SIP Awards and the 2018 San Francisco Spirits Competition, Yellowstone Select dates back to 1872 and is known for its smooth-sipping and time-honored original recipe, featuring leather with hints of citrus and oak on the nose. On the tongue, it’s spicy rye with soft cherries fading to smoked caramel and a memorable finish, rich with brown sugar and Kentucky tradition.
The new packaging will hit the market in March and will be available in 750ml. The SRP is $39.99.
About Limestone Branch Distillery
Steve Beam and his brother Paul Beam opened Limestone Branch Distillery in 2011, with the goal of crafting the finest whiskey in small batches, honoring their long family heritage. With a history of distilling on both sides of their family – Beam and Dant – the brothers are seventh-generation distillers. In 2015, by partnering with Luxco, they brought the Yellowstone brand back to the family, just in time to commemorate the brand’s 105th anniversary. As one of the founding members of the Kentucky Craft Bourbon Trail, Limestone Branch Distillery is located in Lebanon, Ky., in the heart of bourbon country. The distillery is well-known for its handcrafted products, including Yellowstone Limited Edition Kentucky Straight Bourbon, Yellowstone Select Kentucky Straight Bourbon and Minor Case Straight Rye Whiskey.
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